I just read an article by consumer reviews correspondent Janice Liberman. The woman was doing a story with mattresses for consumers, specially, how much you need to spend as well as the difference between high end and low end mattresses. Here is one item she said: "The main difference in an $800 dollar foundation and a $2, 000 one may not be the fact that great, but salespeople will probably inundate you with "facts" about foam, coil go, and the quality of the mattress ticking. (Who looks at your ticking anyway? )" Much more... visit Amerisleep to learn more This is one of the grossest misrepresentations of the mattress industry I use ever seen. Sure, your 2000 mattress and an 800 mattress do the same thing. They are a place to place your head at night. It's the just like a Hyundai and your Corvette both get you from point A to point B, but one has much more benefits obviously. I might ask her what type of automotive she drives. I question whether she drives an overall economy car or a luxury automotive. She probably has anything nicer than an economic system car because if you can have the funds for luxury you should treat yourself to it. Consumers should buy the nicest mattress they can manage and not short change themselves because sleep is important and back support. Janice anyone with doing consumers a service, your are performing a disservice by making a great already difficult purchase even more confusing. So , I am going to carry out consumers a service by explaining the point you refused to express to the customers on. "Who talks about your ticking anyway? inch Who looks at your under garments, seriously, why do people buy 100% underwear or simply silk underwear, I how to start anything about women's lingerie- although I know those items might get excessive too. What is the main between buying a 100% organic cotton shirt and polyester top? Or a super 180s made of woll suit and a fabric-made suit? Simple the polyester material gets you HOT! Air mattresses that are made of mostly unnatural materials (polyester rayon could make you sleep warmer too) they do not breath was good as the higher quality ticking cotton and cashmeres-, I read in a survey in sleep savvy magazine that is one of the main concerns consumers have about their mattress is that it will keep them at a comfortable temperature. Well I how to start anyone today who would buy a car without air conditioners and yeah it costs more and it'll still get you from point A to point B but you could be more comfortable. "Salespeople will inundate you with "facts" regarding foam' Ok, yes foundation salesmen can be a bit incredibly dull when they go into "foam' requirements I'll give you that- it's not the most exciting conversation. Especially since you can't actually see on the inside what most likely buying. But when you stop and think about it aside from the ticking and also the thin fiber underneath the ticking the foam is the most important part of the mattress- the foam not only creates the fell, but it is a closest part of the mattress to your body for the next 10-15 years! You might want to get quality polyurethane foam. No it's not cheap. Absolutely yes it costs more- not only because (believe it as well as not) millions scientists invest millions of dollars and years of research to design the right foam the fact that feels good and lasts a very long time Which brings me to another location point Ms. Liberman failed to address: I am going to introduce this important term to you you should write it down and bring it in to the mattress store with you. The term comfort life! What's that? Most mattresses that are hundreds of dollars feel great in the shop, and yes $800 will get you a decent mattress. Although like most high use long-lasting goods each year it will feel a bit "less new' obviously. Comfort life is the mattresses ability to maintain that brand-new feel luxury mattresses accomplish this better than the mid-grade air mattresses. Luxury mattresses have a stronger innerspring and more robust foams- that feel great, like they do in the shop for a much longer time. Learn why this article is just preposterous is that it doesn't even address back support! Scientists have finally acknowledged that sleeping for a bad mattress is dangerous to your back. Most People in the usa suffer from back pain a good raised air bed will aid in relieving that pain What helps with backside support in a mattress -Strong inner spring this can either mean a higher coil count number or a lower coil matter with thicker coils. -In addition the premium and luxury mattresses have precise technologies for specific problems- like some of the memory foam mattresses that fill in and support the hard to reach lower degernative area. Thinking about this one issue causes you to see the weakness is certainly Ms. Liberman's argument. In the end Janice nice try although no cigar you kinda missed the boat on this one. If consumers followed your advice we would all be acquiring cheap comfortable mattress that didn't address the consumer requirements. You're biggest flaw is always that you assume that all buyers shop just like you. Every purchaser is unique and has unique demands. Some consumers needs mattresses that have a high motion separation index, some require air beds with more support, some want edge support some are some athletes, some are single, some are couples, some have allergies. And a good mattress expert will probably elicit and help appeal to these kinds of needs. The point is our market has something for every consumer- whether $500 dollars or simply $5000 Some consumers include special needs and require special mattresses these oftentimes cost a bit more- and if you have ever had the experience of a fantastic night sleep a really great nights sleep you know I am being honest.a